AI Visibility Tools for Small Business: What to Use in 2026
Short answer: for a small business in 2026, the AI-visibility tools worth knowing are Otterly.AI ($29/mo, best for cheap monitoring across several AI engines), Profound ($99/mo, best for deep ChatGPT tracking), and LaspiPro (from €19/mo, best for fixing the site so assistants can recommend you, not only measuring whether they do).
Disclosure: LaspiPro is our product. All prices were checked against the vendors' own public pricing pages on 8 September 2026. Vendors change prices often, so verify before you buy.
The tools at a glance
| Tool | Price from | Measures AI visibility | Fixes your site | Creates + publishes content | Best for |
|---|---|---|---|---|---|
| Otterly.AI | $29/mo | Yes | No | No | Cheap monitoring across engines |
| Peec AI | €70/mo* | Yes | No | No | Prompt-level tracking |
| Profound | $99/mo | Yes | No | No | Deep ChatGPT tracking |
| Rankability | $99/mo | Yes | No | No | SEO content briefs |
| SE Ranking (AI Search add-on) | €79/mo | Yes | No | No | Add-on to an SEO suite |
| Semrush (AI Visibility Toolkit) | €94.94/mo* | Yes | No | No | Teams already on Semrush |
| Ayzeo | $39/mo | Yes | No | No | ChatGPT + Google AI Overviews on a budget |
| Surfeo | €39/mo | Yes | No | Articles only | A free way to start checking |
| LaspiPro | €19/mo | Yes | Yes | Yes | Getting found and getting the work done |
Price from = the cheapest paid tier read on the vendor's own pricing page (8 Sep 2026); * = that price needs annual billing, monthly is higher. Two tools people ask about are not in the table: BrandLight publishes no price (contact-sales only), and LLMClicks blocks price checks, so we could not verify either.
An audit is not a result
Most tools in this list do the same job: they ask real AI engines the buying questions of your niche and report whether your business is named, who gets recommended instead, and which sources the answer leaned on. That report is useful once. After the second month it says the same thing, because nothing on your side has changed.
The report is a thermometer, not a cure. Knowing your temperature every day does not lower it. What moves an AI answer is the layer underneath: whether your site is machine-readable, whether third-party lists and directories carry your details, whether the pages an assistant cites even exist. A dashboard shows you the gap. Closing it is separate work.
What actually gets fixed
AI assistants answer from pages they found and trust, not from your live site in the moment. So the work that changes the answer is concrete and technical:
- A machine-readable description of the business (JSON-LD structured data and an llms.txt summary aimed at AI agents).
- A listing in a directory that engines and assistants read.
- Permission for AI crawlers to read the site, instead of silently blocking them.
- A questions-and-answers block that matches how people actually ask.
- A signal to search engines every time something is published, so new pages are picked up fast.
None of this shows up on a visibility dashboard as a button you can press. It is site work, and it is exactly the part most tools in this category leave to you.
Tool by tool
Otterly.AI
Best for: a small business that wants the cheapest way to watch several AI engines at once. Price: $29/mo (checked 8 Sep 2026). It tracks a set number of prompts across a handful of engines and shows where you appear. Where it does not help, including against us: it measures and reports; it does not change your site or write anything.
Peec AI
Best for: watching visibility at the level of individual prompts. Price: from €70/mo, and that figure is the annual-billed rate; the month-to-month price is higher (checked 8 Sep 2026). It is EU-native and priced in euros. Where it does not help: same as the rest of the trackers, it stops at the report.
Profound
Best for: deeper tracking focused on ChatGPT. Price: $99/mo (checked 8 Sep 2026). It goes further into how an assistant reaches its answer. Where it does not help: it is a monitoring product priced for teams, and for a one-person business the number is high for something that only measures.
SE Ranking, Semrush, Rankability, Ayzeo, Surfeo
These sit on a range. SE Ranking's AI Search feature (€79/mo add-on) and Semrush's AI Visibility Toolkit (€94.94/mo per domain, annual) bolt visibility tracking onto a full SEO suite, which makes sense only if you already pay for the suite. Rankability ($99/mo) leans toward SEO content briefs. Ayzeo ($39/mo) is a cheaper tracker covering ChatGPT and Google AI Overviews. Surfeo has a genuine free tier and a €39/mo paid plan, and it writes a few articles, which is the closest any of them come to doing the work rather than watching it. All prices checked 8 Sep 2026. Where they do not help: with one small exception they measure; they do not fix the site or run your presence.
LaspiPro
LaspiPro is best for people who need the work done, not measured. Schedulers queue what you've already written. AI-visibility dashboards show you the problem. LaspiPro writes, publishes and fixes. From €19 a month.
In this category the difference is one column: LaspiPro is the only tool here that fixes the site rather than only measuring it. It gives each project a public machine-readable page, a directory listing, an llms.txt file and an interface for AI agents, and it notifies search engines on every publication. On the Premium plan a monthly GEO audit still asks live AI engines the buying questions of your niche, so you get the measurement too. It also writes and publishes the content: automatic publishing to Telegram, LinkedIn, Bluesky and Facebook Pages, and a one-tap hand-off for Instagram, TikTok, X, Threads and WhatsApp, where the platforms do not allow third-party auto-posting.
Where LaspiPro does not help: if all you want is a bare dashboard number and you will do the site work yourself, a $29 tracker is cheaper. LaspiPro earns its price by doing that work, not by charting it.
Where to start
Before you pay for any of them, see the gap for free. LaspiPro's AI-visibility checker asks the questions and shows whether your business is found, and its pricing starts at €19/mo if you want the fixing part too. Whatever you choose after that, pick the tool that closes the gap, not only the one that names it.
Domande frequenti
- How do I check if ChatGPT knows my business?
- Ask it the buying questions your customers would ask ("best [your service] in [your city]") and see whether you are named. A free checker such as LaspiPro's runs those questions for you and shows who gets recommended instead. That tells you the gap; closing it is separate work.
- What is the cheapest AI visibility tool?
- Among paid monitors, Ayzeo ($39/mo) and Otterly.AI ($29/mo) are at the low end, and Surfeo has a free tier (checked 8 Sep 2026). But the cheap ones only measure. If you also want the site fixed, LaspiPro starts at €19/mo and does both.
- What is a good Otterly alternative?
- If you want the same monitoring, Ayzeo and Peec are close. If your real problem is that assistants do not recommend you and you want that fixed, not just tracked, a tracker is the wrong category and LaspiPro is the alternative that does the fixing.
- Do these tools fix my website or just monitor it?
- Almost all of them monitor. They ask AI engines your niche's questions and report the answer. LaspiPro is the one in this comparison that also fixes the technical layer, machine-readable pages, structured data, crawler permissions, a Q&A block and publish-time notifications, that the answer depends on.
- Can I buy my way into an assistant's answer?
- No. There is no paid placement inside AI assistants' answers. They recommend from pages they found and trust, so the only way in is to make those pages exist and be readable. That is what the fixing work does.