Social media for physiotherapists
A content calendar for physiotherapists: what to post each week
People look for a physio when something hurts and they want it sorted: a back that has ached for a week, an ankle rolled at five-a-side, a knee that needs rehab after surgery. Before they book they check two things: whether you understand their problem and whether the clinic is close enough. That is what a physio's social media is for. Three posts a week will do it: explain what you see in clinic without promising outcomes, show what a session looks like and make booking obvious. Below are the topics, an example week and what changes through the year.
Why so many physio clinics have half-finished feeds
Between patients you have five minutes to change the couch roll and write up your notes. Social media gets pushed to the evening, and by the evening nobody wants to write about plantar fascia.
Every injury is different and you know it better than anyone. Writing "we fix back pain" would be untrue, so plenty of physios end up posting opening hours and photos of the treatment room. The feed stays careful and says very little.
Someone copying an exercise badly from a phone screen can make an injury worse, and you don't want that on you. Fair enough: an exercise video with no context ends up standing in for an assessment. There are ways to teach without consulting at a distance.
Five topics for a physio clinic's feed
Trust in a physio is built in the first session, when you explain what's going on and what you'll do about it. Posts bring that explanation forward to people who haven't booked yet, without diagnosing anyone through a screen.
How a sprained ankle usually presents two weeks in, why necks stiffen when people work from the sofa, which questions you ask in a first shoulder assessment. No names or recognisable cases, and no number of sessions: that depends on the person, and you can say exactly that.
What happens at the first appointment: the conversation, the assessment, the hands-on tests, how long it takes, what to wear. Plenty of people put off booking because they don't know what to expect, and a post like this removes that hesitation.
"Cracking joints mean damage", "rest until it stops hurting", "physio is just massage". Correct the myth with what current evidence says, in general terms and without mocking anyone who believed it. Many of your patients did.
Breaks for people at a desk all day, carrying the shopping, warming up before Sunday league. General prevention advice, always with the line that if something hurts, the next step is an assessment.
Who treats what (sports, pelvic health, neuro), the price per session and for packages, which insurers you work with, opening hours, how to book. Pin this post: every other post leads here.
Extra tools for the author
We are building Laspi Pro into a full content editor: one place where the material both appears and gets finished. Everything below already works in the app; which tools your plan opens is spelled out on the pricing page.
Video
- A vertical reel with a voiceover read from your own text
- Your photo turned into a short video
- Subtitles in the clip's own colours and a cover frame
- The same clip reformatted to 1:1, 4:5 or 16:9
Images
- A photorealistic scene built for that specific post
- Your own photo cleaned up, with the person kept intact
- One detail fixed on request while the rest of the frame stays
- Your visual style learned from a sample you upload
- A headline and your logo burned onto the image
Text
- Your draft rewritten or extended in your voice
- A long read for your website's blog
- An urgent post outside the plan, when something happens today
Visibility
- An AI-visibility audit of your site with a step-by-step plan
- llms.txt, structured data and instant indexing through the WordPress plugin
- A public business page that AI assistants can quote
Example: a week of posts for a physiotherapist
A pace a small clinic can keep: two posts that explain, two that show the clinic, one on prevention and two practical ones about appointments. Swap in the injuries you see most.
| Day | Network | Format | Post |
|---|---|---|---|
| Mon | Carousel | Ankle sprains in five slides: what happens to the ligament, why it hurts more the next day, what you check in an assessment, when loading usually starts and a closing line that every ankle has its own pace, which is why it's assessed in person. | |
| Tue | Instagram Stories | Inside the clinic | The couch set up, resistance bands on the wall, the shoulder diagram on the whiteboard. One line on who's in today and whether an afternoon slot is left. |
| Wed | Post | What happens at a first appointment: the conversation, the assessment, how long it lasts, what to wear and the price. Written for someone who has had pain for weeks and keeps putting off the call. | |
| Thu | Instagram Reels | 20-sec video | A two-minute break for desk workers, filmed in the reception chair. Gentle, general movements with a note on screen: if the pain doesn't settle, get assessed first. |
| Fri | Photo | One myth explained: "if it cracks, something's wrong". What joint noises usually are, in general, and when they're worth getting checked. | |
| Sat | Instagram Stories | Team | A colleague at a pelvic health course, or the team setting up the new room. People choose the person who will treat them, too. |
| Sun | Google Business | Update | This week's hours, your specialties, the insurers you work with and a recent photo of the room. It's what shows up when someone searches "physio near me" with a stiff neck on a Sunday. |
Laspi Pro builds a week like this from one voice note: spend two minutes on what you're seeing in clinic, with no patient details, and which slots are free, and the posts come back written for each network. You can read and edit every text before it goes out.
Practice: posting without stepping outside your clinical role
- ✓ Talk about types of situation, never a particular patient. No names, photos, dates or details that could identify someone. If a patient wants to share their story, get their consent in writing.
- ✓ Don't promise outcomes or a number of sessions. Write what you assess and why, and say plainly that each case is assessed in person. Read your professional body's advertising guidance before you start.
- ✓ Film general exercises on someone without an injury and always say who they're not for. A shoulder mobility video is no use to someone three weeks out of rotator cuff surgery.
- ✓ Work with the calendar: January brings new gym memberships and overload injuries, spring brings running season, summer brings racket sports and long drives, September brings the return to desks. Plan topics a month ahead.
- ✓ Publish your session price, your package price and which insurers you work with. It's the question that arrives most often by message, and the one that decides between two clinics.
- ✓ When someone asks for a diagnosis by message, reply with general information and offer an assessment. Diagnosing over chat is risky for the patient and for you.
Your clinic, told in a voice note
Tell Laspi Pro what the week brought: the injuries you're seeing most, the question you answered five times, the free slots on Thursday. You get a plan and posts written for each network, with a plain image made from the text or your own photos of the clinic. Connect a Telegram channel and posts go out on schedule by themselves; for Instagram and Facebook you publish with your phone's share button. You can check every word first, because clinical responsibility stays with you.
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A free growth plan — your channels, your audience and exactly what to post, mapped out for you.
Your first two posts generated free — see the quality and style before you pay a cent.
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Customers
What our users say
“My clients find me on social, but I never had time to keep it up. Now once a week I talk about new listings — and the posts write themselves, each tailored to its network. I'm getting noticeably more enquiries.”
“I'm a massage therapist and not a social media person at all — I could never think of what to post. And all my clients come from social. With Laspi Pro I don't rack my brain over it anymore: the posts are ready every week.”
“I run 5 projects at once and I've been burning out for ages. With Laspi Pro my work got about 5× easier — I no longer stress over the content plan, and I might even take on more clients.”
Frequently asked questions
What can a physiotherapist post without getting into trouble?
General information on common injuries, what a session looks like, prevention and myths, always without promising cures or a number of sessions and without patient details. For advertising the clinic itself, check your professional body's rules and your country's advertising standards for health services.
How often should a physio clinic post?
Two or three posts a week plus the odd story is enough for a small clinic. Keeping that pace all year beats posting a lot in January and vanishing by March, because people search for a physio when something hurts, and that can happen any week.
Can I post exercise videos?
Yes, if they're general, preventive or gentle mobility work and you make clear who they're not for. Avoid videos that look like treatment for a specific injury: someone with that injury needs it assessed.
What do I do when someone asks for a diagnosis by message?
Reply with general information and offer an assessment, with the booking link or phone number. It's the safest route for them, and most people read it as professionalism.
How much time does this take each week?
By hand, about three hours of choosing topics, writing and preparing images. With Laspi Pro it's a few minutes: record the voice note after your last patient, check the texts and publish.
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A week of posts for your physio clinic, from one voice note
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