Social media for dental practices
Social media for dentists: what to post every week
A dental practice doesn't need to post daily. Three to five posts a week across four pillars — what happens at a check-up, the team and hygiene behind the scenes, patient education, and appointment reminders — keep the profile alive and trusted. This dental practice social media guide includes the pillars with examples, a ready-made week of content, and tips for filming on your phone between patients.
Why dental practices never get round to social media
Between patients there's no time to think up captions. The practice closes, the phone is full of good intentions, and the profile has been silent for three weeks.
Posting about health feels risky: what if it sounds like a medical promise, or someone misreads it? To be safe, many practices post nothing at all — but an empty profile says something too.
Professional social media management costs as much as a part-time assistant, and results are promised 'within six months'. For a one- or two-chair neighbourhood practice, the numbers don't add up.
Five content pillars for a dental practice
The goal of the profile isn't to sell treatments — it's to take the fear out of visiting and give people reasons to choose your practice. These five pillars do exactly that, without you inventing something new every week.
The single most reassuring post you can make. Walk through it step by step, from the moment someone comes in: reception, the chair, how long it takes, what gets looked at. People who haven't seen a dentist in years need exactly this post to finally book.
Introduce the people: who will be looking after patients, how instruments are sterilised in sealed pouches, how the room is prepared between appointments. Trust in a clinic is built on faces and visible order, not slogans.
Prevention in plain language: how to actually brush, when to replace a toothbrush, how to prepare a child's first visit so it feels like an adventure rather than a threat. One useful tip per post — these are the posts people save and forward to the family chat.
Smiles persuade better than any copy, but they're only published with the patient's explicit consent, ideally in writing. No promised outcomes: the photo plus a short story of how the process went is enough.
The commercial touch: a nudge that a check-up is due, free slots this week, seasonal moments like a back-to-school check-up. Once or twice a week at most — selling works when the rest of the profile has already built the trust.
Extra tools for the author
We are building Laspi Pro into a full content editor: one place where the material both appears and gets finished. Everything below already works in the app; which tools your plan opens is spelled out on the pricing page.
Video
- A vertical reel with a voiceover read from your own text
- Your photo turned into a short video
- Subtitles in the clip's own colours and a cover frame
- The same clip reformatted to 1:1, 4:5 or 16:9
Images
- A photorealistic scene built for that specific post
- Your own photo cleaned up, with the person kept intact
- One detail fixed on request while the rest of the frame stays
- Your visual style learned from a sample you upload
- A headline and your logo burned onto the image
Text
- Your draft rewritten or extended in your voice
- A long read for your website's blog
- An urgent post outside the plan, when something happens today
Visibility
- An AI-visibility audit of your site with a step-by-step plan
- llms.txt, structured data and instant indexing through the WordPress plugin
- A public business page that AI assistants can quote
Example: a week of content for a dental practice
This is what a balanced week looks like: two posts take the fear away, two educate, two introduce the team and one reminds people to book. Swap in your own practice and the plan still works.
| Day | Network | Format | Post |
|---|---|---|---|
| Mon | Carousel | What happens at a check-up, step by step: reception, the chair, how long it takes and what you leave with. Photos of the empty room, zero jargon. | |
| Tue | Instagram Stories | Poll | 'How long since your last check-up?' with answer options. Anyone who taps 'over a year' gets a friendly nudge: booking is one message away. |
| Wed | Educational post | A child's first dental visit: how to talk about it at home so it feels like an adventure, not a threat. What will happen in the room — and what definitely won't. | |
| Thu | Reels | 15-sec video | The practice wakes up: lights on, instruments coming out of the steriliser in sealed pouches, the chair being prepared. No patients — just the quiet ritual of order. |
| Fri | Team photo | Introduce one team member: their name, what they do, and the thing patients say to them most often. People book with people, not with logos. | |
| Sat | Google Business | Local post | This week's hours, free check-up slots and how to book. This is what someone searching 'dentist near me' sees — have the answer already written. |
| Sun | Before and after | A smile before and after, published with the patient's written consent. A short story: what worried them, how the process went and how they feel now. |
Laspi Pro builds a week like this automatically: you record a short voice note about what's new at the practice and get a week of posts with captions written natively for every network and ready images.
In practice: how to film and write when the diary is full
- ✓ Photograph the empty, prepared room in daylight: the chair, the instrument tray, the waiting area. These photos work all year round and need nobody's permission.
- ✓ Keep a short image-consent form at reception. When a patient is happy with the result, asking permission takes a minute — and without that permission, the photo doesn't exist.
- ✓ Write the way you explain things in the chair: short sentences, no jargon, always the why. 'We check gums because they warn you before pain does' beats any technical term.
- ✓ Avoid outcome promises and remote diagnoses — no 'perfect smile guaranteed'. Describe processes and care instead; it's more honest and much safer for a practice.
- ✓ Reply to every comment and DM the same day. Many first appointments are decided in a short message exchange — people who get no answer write to the practice down the street.
- ✓ Once a month, check which posts were saved and shared most, and repeat the format. For health content, saves are worth more than likes.
And this whole week can write itself
Tell Laspi Pro in a voice note what's new at the practice: gaps in the diary, a new team member, a check-up campaign. A few minutes later the week is ready — captions for every network, images, short videos. All that's left is to tap 'publish' between patients.
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A free growth plan — your channels, your audience and exactly what to post, mapped out for you.
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Customers
What our users say
“My clients find me on social, but I never had time to keep it up. Now once a week I talk about new listings — and the posts write themselves, each tailored to its network. I'm getting noticeably more enquiries.”
“I'm a massage therapist and not a social media person at all — I could never think of what to post. And all my clients come from social. With Laspi Pro I don't rack my brain over it anymore: the posts are ready every week.”
“I run 5 projects at once and I've been burning out for ages. With Laspi Pro my work got about 5× easier — I no longer stress over the content plan, and I might even take on more clients.”
Frequently asked questions
How often should a dental practice post?
Three to five feed posts and 2–4 Stories a week keep the profile looking alive and generating bookings. Consistency beats volume: three posts every week works better than ten in one day followed by a month of silence.
Can I post photos of patients?
Only with explicit consent, ideally written and signed. Without it there are plenty of alternatives: the room, the instruments, the team, hands at work, illustrations. A dental profile can work perfectly well without showing a single patient's face.
Which network matters most: Instagram, Facebook or Google Business?
All three, in different roles. Instagram builds closeness and trust; Facebook reaches the adult local audience; the Google Business profile is the first thing shown to anyone searching 'dentist near me', and recent posts there make a visible difference.
How do I talk about health without getting into trouble?
Educate instead of promising: explain what happens at a check-up, how to prevent problems, when it's worth getting seen. Avoid remote diagnoses, treatment prices and guaranteed results. When in doubt, describe the process, not the outcome.
How much time will this plan take each week?
By hand, about 3–4 hours across photos, captions and publishing. With Laspi Pro, about 15 minutes: record a voice note with the week's news, review the ready posts and publish them with one tap.
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A week of posts for your practice — from one voice note
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