Content for your website, not just social
Laspi has two sides. One posts to your social networks. The other runs the blog on your own website: a virtual journalist studies your WordPress site, agrees a plan with you, then writes and publishes helpful articles on a schedule, so search engines and AI assistants can find your business and recommend it.
Why a website needs a blog in 2026
Google and AI answer with pages. A quiet site has none to offer
When someone types "dog groomer in San Javier" into Google, or asks ChatGPT to recommend one, the answer gets assembled from concrete pages that explain things. A site with only a homepage and a price list gives the machines almost nothing to work with. A site with thirty useful articles gives them thirty chances to be the answer. That mechanism has not changed with AI. What changed is that the reader is now often a machine, and machines read far more pages than people ever did.
Everyone knows this. Almost nobody has the time
Every business owner has heard the advice to keep a blog. Almost nobody does, and the reasons repeat: a good article takes three or four hours to write, choosing the topic takes research, and doing all of that every single week next to the actual work is where the habit dies. The advice was never wrong. The workload was simply unrealistic for one person.
So we built a journalist and gave it your website
Laspi's virtual journalist takes over exactly that workload. It studies your site, proposes topics based on what your customers actually search for, writes each article with cited sources, and publishes on schedule. You stay the editor: you approve the plan, you can veto any topic, and nothing is published without your agreement.
Two ways to connect your WordPress
Install the plugin on your WordPress, press Connect, sign in with Google and pick your project. The journalist studies your site and starts proposing topics. Everything is managed right inside wp-admin — no keys to copy.
- 1Install and activate the Laspi plugin
- 2Press “Connect to Laspi” → sign in → pick the project
- 3Approve the topics — articles publish on your schedule
Prefer not to install a plugin? Give access with a WordPress Application Password instead — same journalist, a slightly more manual setup, and it works on any WordPress.
- 1In WordPress: Users → Profile → Application Passwords → create one for Laspi
- 2In Laspi: open your project → Website & blog → paste the site URL and the password
How it works, step by step
- 1
It studies your site first
Before proposing anything, the journalist reads your homepage and existing pages to understand what you sell, to whom, and in which language. From that it builds a picture of your niche and of the search phrases your customers actually type.
- 2
You agree on the plan
It proposes topics with real search phrases behind them. You approve, edit or reject them right in WordPress or in Laspi. This is the control point: nothing is ever published behind your back.
- 3
It writes the way an editor would demand
Each article is long form, structured and grounded: claims come with real cited sources, and every draft passes our editorial quality gates before it is allowed out. A draft that reads machine-made does not ship.
- 4
It handles the boring SEO plumbing
The article arrives with a branded 16:9 cover, alt text, meta title and description, and your SEO plugin's fields already filled. The parts everyone forgets are the parts it never forgets.
- 5
It keeps going without you
Articles publish on the schedule you chose, from one to seven per week. When the agreed topics run out, the journalist plans fresh ones inside your focus and asks for your approval again.
What it honestly will not do
- ✕It will not promise you rankings. Nobody honest can. It builds the useful pages that rankings are made of, and positions follow content and time.
- ✕It will not publish without an agreed plan. You are the editor, and the veto is always yours.
- ✕It will not fake experience. When a topic needs facts only you have, it asks you instead of inventing.
- ✕It will not spam. One steady schedule, no doorway pages, no keyword stuffing. The kind of blog that survives every algorithm update because it is simply useful.
Guides on getting found: SEO & AI visibility
Questions owners actually ask
Does it only work with WordPress?
Today yes: WordPress with either our plugin or an Application Password. WordPress runs most small-business sites, so most small-business sites are covered. Other platforms are on the roadmap.
Which languages can it write in?
English, Spanish, Russian and Italian today, and you choose the article language per site. The dashboard language and the blog language are independent, so an English dashboard can run a Spanish blog.
Will the articles sound like AI?
That is the part we are strictest about. Drafts pass quality gates that reject machine cadence, empty hype and invented facts, and every claim needs a real source. Read a couple of posts on this very site's blog: they come from the same journalist.
Who owns the articles?
You do. They are published on your site, under your name, and they stay yours even if you cancel.
Can I edit or delete an article?
Of course. Each article lands in your WordPress as a normal post. Edit it, unpublish it, or tell the journalist to change course for the next ones.
What does it cost?
The first two articles per domain are free, no card required. After that, plans start from €9 per month and depend on how many articles per week you want.