Social media for florists
Social media ideas for florists: what to post every week of the year
A flower shop sells through the eyes, and nearly everything it does fits in a photo. The difficulty lies elsewhere: flowers last a few days and the calendar is in charge. Valentine's Day, Mother's Day, Christmas and wedding season bring in a large share of the year's takings, and people order from a shop where they have seen recent work. Three or four posts a week are enough: what came in on the delivery, the bouquets leaving the bench, how ordering and delivery work, and the big dates announced in good time. Below are the topics, an example week and the yearly calendar.
Why a flower shop's feed falls behind
The delivery lands early on Tuesday and every stem needs stripping, cutting on the angle and putting in water before the door opens. By the time things calm down, the good light has gone and the best bouquet has already left with the driver.
In Valentine's week nobody has time to eat. That's exactly when the feed goes quiet, and the orders that could have been booked two weeks ahead all arrive by phone on the same morning.
A dozen red roses on a white background looks like every other dozen. What sets your shop apart is what you picked this week, how you combine it and what you do with a modest budget, and that almost never makes it onto the feed.
Five topics for a flower shop's feed
Before someone orders flowers they want to know whether they like your style, whether you'll deliver on time and roughly what it will cost. Five recurring topics cover that without repeating the same rose shot.
Peonies during their few weeks, the first anemones, a new eucalyptus, ranunculus in an unusual colour. A photo of freshly filled buckets says your stock is fresh and gives a reason to come in now.
A bouquet spiralling together, the ribbon, the wrap, a card written by hand. Ten seconds of hands at work show your craft without a word.
Prices from, how much notice you need, delivery areas and times, whether you do same-day and the cut-off. Pin this post and send it as a link to every enquiry.
Birthday flowers, a dinner centrepiece, flowers for a hospital visit (and what wards usually allow), sympathy work in the tone it needs. Each occasion is a real search from someone who doesn't know what to ask for.
The bridal bouquet, table arrangements, the ceremony arch. With the couple's permission, one wedding gives you weeks of posts: the consultation, the set-up, the finished room and the details.
Extra tools for the author
We are building Laspi Pro into a full content editor: one place where the material both appears and gets finished. Everything below already works in the app; which tools your plan opens is spelled out on the pricing page.
Video
- A vertical reel with a voiceover read from your own text
- Your photo turned into a short video
- Subtitles in the clip's own colours and a cover frame
- The same clip reformatted to 1:1, 4:5 or 16:9
Images
- A photorealistic scene built for that specific post
- Your own photo cleaned up, with the person kept intact
- One detail fixed on request while the rest of the frame stays
- Your visual style learned from a sample you upload
- A headline and your logo burned onto the image
Text
- Your draft rewritten or extended in your voice
- A long read for your website's blog
- An urgent post outside the plan, when something happens today
Visibility
- An AI-visibility audit of your site with a step-by-step plan
- llms.txt, structured data and instant indexing through the WordPress plugin
- A public business page that AI assistants can quote
Example: a week of posts for a florist
An ordinary week away from the big dates: two posts on fresh stock, two from the workroom, one occasion idea and two practical ones about ordering. In the two weeks before Valentine's or Mother's Day, the practical posts go up to three.
| Day | Network | Format | Post |
|---|---|---|---|
| Mon | Photo | Today's delivery: buckets filled first thing, each flower named with how long it lasts at home. No finished bouquets yet. | |
| Tue | Instagram Reels | 15-sec video | One bouquet built from start to finish, hands and bench only. Caption: what's in it and the price. |
| Wed | Carousel | Three bouquets at the same price in different styles: seasonal, white and green, bold colour. The price of each and how to order. | |
| Thu | Post | Delivery: areas, times, the same-day cut-off and what can go on the card. The post you pin and forward. | |
| Fri | Instagram Stories | Workroom | Leaves on the floor, ribbon spools, handwritten cards for Saturday's orders. One line with weekend hours. |
| Sat | Photo | One specific occasion: flowers for a hospital visit, what's usually allowed and the small arrangement you make for it. | |
| Sun | Google Business | Update | This week's hours, whether you open on Sunday morning and a recent photo of the window. It's what people see when they search for a florist open now. |
Laspi Pro builds a week like this from one voice note: say in two minutes what came in and which dates you want to fill, and each post comes back written for its network. Photos from the workroom go in as they are.
Practice: posting when the flowers set the schedule
- ✓ Photograph the buckets as soon as they're filled, near the window and before opening. Freshly conditioned flowers look their best and the shop is still tidy.
- ✓ Announce the big dates early: Valentine's at the end of January, Mother's Day about a month ahead (the date differs from country to country), Christmas wreaths in November. Repeat the reminder each week with the order deadline.
- ✓ Always give a starting price. Someone choosing between two florists at seven in the evening usually messages the one who has already said what it costs.
- ✓ Photograph every order before it leaves: the whole piece, a detail and in the driver's hands. A wedding or a special bouquet gives you three or four posts.
- ✓ With sympathy orders, keep the tone quiet and never show names or card messages. A plain post with prices and delivery times helps a grieving family more than any photo.
- ✓ Explain how long each flower lasts and how to care for it at home. It's useful, people keep it, and they remember your shop the next time they need flowers.
Your shop, told in a voice note
Tell Laspi Pro what this week looks like: the flowers that came in, Saturday's wedding, the Valentine's deadline. You get a plan and posts written for each network, each with a picture: your workroom photos if you add them to the note, or an image made from the post's text. Connect a Telegram channel and posts go out on schedule by themselves; for Instagram and Facebook you post through your phone's share button with the caption and image ready.
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Customers
What our users say
“My clients find me on social, but I never had time to keep it up. Now once a week I talk about new listings — and the posts write themselves, each tailored to its network. I'm getting noticeably more enquiries.”
“I'm a massage therapist and not a social media person at all — I could never think of what to post. And all my clients come from social. With Laspi Pro I don't rack my brain over it anymore: the posts are ready every week.”
“I run 5 projects at once and I've been burning out for ages. With Laspi Pro my work got about 5× easier — I no longer stress over the content plan, and I might even take on more clients.”
Frequently asked questions
How often should a florist post?
Three or four posts a week, plus stories on delivery days. In the two weeks before a big date, add order reminders. What matters most is not vanishing in January or over the summer.
What do I post in weeks without a holiday?
Seasonal stock, the workroom, delivery details and small occasions: birthdays, anniversaries, a thank-you, a hospital visit. That's most of the year, and the people who see you in those weeks are the ones who order from you in February.
How do I promote Valentine's or Mother's Day without overdoing it?
One clear post when orders open, with designs, prices and the deadline, then one reminder a week until that date. Pin it to the top of your profile for the campaign and add the deadline to your Google listing.
Can I post wedding photos?
Yes, with the couple's permission, and the guests' too if they appear. Many couples are glad to agree if you ask beforehand and send them the photos. Without permission, show only the arrangements and flowers, no faces.
How much time does this take each week?
By hand, about three hours of photos, captions and posting. With Laspi Pro it's a few minutes: record the voice note about what came in, check the posts, then publish them or let them go out on their own in Telegram.
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A week of posts for your flower shop, from one voice note
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