Strategy
50 Ideas for Expert Publications
By Laspi
This list provides 50 actionable ideas for expert publications across various formats and topics.
Creating expert publications can be challenging. Here are 50 concrete ideas to inspire your next article, report, or post.
Each idea is ready to use, categorized for easy navigation.
Thought Leadership
- Write an opinion piece on the future of your industry.
- Publish a manifesto outlining your core beliefs.
- Create a series of blog posts challenging common assumptions.
- Write an article predicting the next big trend.
- Share a personal narrative of a pivotal lesson learned.
- Develop a framework for solving a pervasive problem.
- Write a comparative analysis of two competing methodologies.
- Publish a white paper on a niche topic.
How-to Guides and Tutorials
- Create a step-by-step tutorial for a complex task.
- Write a beginner's guide to your area of expertise.
- Develop a checklist for achieving a specific outcome.
- Record a video walkthrough of a process.
- Write a troubleshooting guide for common issues.
- Create a resource list with recommended tools.
- Publish a case study with actionable insights.
- Write a series on advanced techniques.
Data-Driven Content
- Analyze a dataset and publish your findings.
- Create infographics summarizing key statistics.
- Write a report on industry benchmarks.
- Publish a survey of professionals in your field.
- Develop a data-backed ranking of top strategies.
- Write a piece debunking myths with data.
- Create a visualization of historical trends.
- Publish a longitudinal study of a phenomenon.
Interviews and Expert Roundups
- Interview a thought leader in your industry.
- Host a roundtable discussion with several experts.
- Publish a Q&A with a practitioner on the front lines.
- Compile a list of expert predictions for the coming year.
- Write a profile of a successful project or person.
- Create a video interview series.
- Transcribe and annotate a keynote speech.
- Ask experts to share their favorite resources.
Curated Lists and Resources
- Compile a list of must-read books in your field.
- Create a directory of useful online tools.
- Write a roundup of top blogs or podcasts.
- Develop a glossary of key terms.
- Publish a list of upcoming conferences and events.
- Create a collection of templates or worksheets.
- Write a guide to certifications and courses.
- Curate a list of open-source projects.
Case Studies and Success Stories
- Document a successful project from start to finish.
- Write a before-and-after analysis of a process improvement.
- Publish a client success story (anonymized if needed).
- Create a comparative case study of two approaches.
- Write a failure analysis and lessons learned.
- Develop a cost-benefit analysis of a strategy.
- Publish a time-lapse of a transformation.
- Write a detailed project postmortem.
Interactive and Multimedia
- Create an interactive quiz to test knowledge.
- Develop a decision tree for common scenarios.
- Record a podcast episode on a hot topic.
- Produce a short documentary-style video.
- Write a choose-your-own-adventure style article.
- Create an animated explainer video.
- Publish a photo essay with commentary.
- Develop a web-based simulation or tool.
Pick one idea and start writing today. Consistency builds authority.
For more inspiration, revisit this list and adapt the ideas to your niche.
Frequently asked questions
- How can I ensure my expert publication stands out?
- Focus on a unique angle, use original data, and provide actionable insights. Personal stories and strong visuals also help.
- What length should an expert article be?
- It varies, but typically 1500-3000 words for in-depth pieces. Shorter formats like listicles (500-1000 words) also work well.