50 Ideas for Expert Publications
By Laspi
This list provides 50 actionable ideas across 9 categories to help experts create valuable content.
Discover 50 ready-to-use ideas for your next expert publication.
Each idea is concrete and tailored for thought leaders.
Categories cover trends, tutorials, case studies, and more.
Industry Trends & Analysis
- Write an article analyzing the top 5 trends shaping your industry in 2025.
- Create a comparative analysis of how your field has evolved over the past decade.
- Predict the next big disruption in your niche and explain why.
- Interview 3-5 peers about the biggest challenges facing the industry today.
- Debunk a common myth in your field with data and expert insight.
How-To Guides & Tutorials
- Write a step-by-step guide on solving a common problem for beginners.
- Create a checklist for professionals to avoid costly mistakes.
- Explain a complex concept using simple analogies and examples.
- Produce a video tutorial on a specific skill with downloadable resources.
- Develop a decision tree or flowchart to help readers choose the right approach.
Case Studies & Success Stories
- Share a detailed case study of a client's success using your methodology.
- Analyze a famous failure in your industry and extract lessons.
- Document your own journey from novice to expert in a specific area.
- Compare two approaches to a problem and show which worked better.
- Publish an anonymized account of a challenging project and how you overcame it.
Opinion & Thought Leadership
- Write a controversial opinion on a hot topic and defend it with evidence.
- Respond to a recent news event and its implications for your field.
- Argue for or against a popular tool or technique based on experience.
- Create a manifesto for change in your industry.
- Rank the most influential people in your field and explain why.
Tools & Resources
- Review the top 10 software tools for professionals in your niche.
- Compile a list of free resources for learning a specific skill.
- Compare two competing products with a pros/cons table.
- Curate a collection of books every expert should read.
- Share templates or frameworks you use daily (e.g., project plan, SWOT analysis).
Interviews & Expert Roundups
- Interview a rising star in your field about their journey.
- Host a roundtable discussion with multiple experts on a single question.
- Ask 5 experts for their top tip and compile into one post.
- Conduct a Q&A with a retired leader to capture historical insight.
- Publish a 'day in the life' interview with a practitioner.
Data-Driven Insights
- Present original survey data from your audience or network.
- Analyze a public dataset relevant to your field and share findings.
- Create infographics based on industry statistics.
- Run an experiment and publish the results with methodology.
- Visualize trends over time using charts and commentary.
Personal Reflections & Lessons Learned
- Share 5 mistakes you made early in your career and what they taught you.
- Write about a mentor who shaped your approach.
- Describe a pivotal moment that changed your perspective.
- List 10 things you wish you knew when you started.
- Reflect on a project that failed and the valuable insights gained.
Future Predictions & Vision
- Predict how AI will impact your field in the next 5 years.
- Imagine a day in the life of a professional in 2030.
- Outline a roadmap for the next decade of your industry.
- Discuss ethical considerations emerging in your niche.
- Speculate on a technology that doesn't exist yet but could be game-changing.
Choose any idea and start drafting your next expert publication today.
Consistency is key—aim to publish at least one piece per month.
Remember to back your claims with data and personal experience.
Frequently asked questions
- How do I choose the best idea from this list?
- Pick a topic you're passionate about and that aligns with your expertise. Consider your audience's pain points and current trends.
- Can I combine multiple ideas into one publication?
- Yes, but ensure the piece remains focused. For example, a case study can include data insights and personal reflections.
- How long should each publication be?
- Aim for 800-1500 words for blog posts. For video or podcast, 10-20 minutes is typical. Adjust based on platform and depth.